- Why did you launch TIDAL Free?
TIDAL continues to look for ways to enhance the relationship between artists and their fans. That’s why we’re starting to introduce a variety of features to ensure higher and more transparent payments to artists for their work, and we kept our existing price points (while other platforms are reducing prices).
At the same time, we want to ensure that people who may be interested in music are able to try TIDAL and understand what we offer. We’ve determined that a limited free offering is necessary in order to introduce the service into a broader audience. And, TIDAL pays our label and publishing partners directly for every stream on the free tier without subsidizing these streams with external advertising.
These new ideas are still in development and mark the beginning of what you can expect from TIDAL as we continue to explore new ways to support artists' needs.