How do I send an email campaign?
- Click Email Marketing in the Fan Base section of TIDAL Artist Home.
- Create a Campaign: Click Create Campaign to begin setting up your email.
- Select a Template: Choose a template that fits your message, such as promoting a new song, announcing a tour, or sharing behind-the-scenes updates.
- Customize Your Content: Personalize the template with your content. You can include links to your music, tour details, merch links, and a message that connects with your fans.
- Select Your Audience: Choose who will receive your email. You can target your entire fan base or a specific group, like fans in a particular city.
- Review and Send: Double-check your email for errors and design issues. Once you're happy with it, send it immediately or schedule it for later!
For more information, check out the Customize Marketing Campaigns help article from Square Support.
How do I send an email to a custom group?
To target specific fans:
- Select the Custom Group: In the Email Marketing section, choose a custom group you've created, like “Super Fans” or “Concert Attendees.”
- Customize Your Message: Tailor your email to the group's interests. For example, share exclusive content with your most loyal fans or special offers for concertgoers.
- Send the Campaign: After customizing, send the email to the selected group.
Are there best practices I should follow for sending an email campaign?
Yes! Here are some key tips to make your email campaigns resonate with your fans:
- Craft a Compelling Subject Line: The subject line is your first impression, so make it count. Use something catchy and intriguing, like "New Track Just Dropped!" or "Exclusive Backstage Pass."
- Keep It Personal: Start with a personalized greeting. Using the fan's name or a friendly "Hey" makes the email feel more personal and less like a broadcast.
- Be Clear and Concise: Get to the point quickly. Let your fans know why you’re emailing them—whether it’s a new release, tour dates, or exclusive content.
- Visuals Matter: Include eye-catching images or videos. Whether it’s album art, concert photos, or a teaser clip, visuals can make your email more engaging.
- Include a Strong Call-to-Action: Guide your fans on what to do next. Whether it's streaming your new single on TIDAL, buying tickets, or following you on social media, make your call-to-action clear and easy to follow.
- Segment Your Audience: Tailor your emails to different groups of fans. For example, you might send a special message to fans in a city where you're about to perform or exclusive content to your top listeners.
- Be Authentic: Your fans are here because they love your music and who you are, so keep your tone genuine and true to yourself.
- Respect Privacy and Preferences: Always include an easy way for fans to unsubscribe if they choose. Respecting your fans' preferences builds trust and keeps your fan base loyal.
For more information, check out Best Practices for Square Marketing.
How can I track the performance of my email campaigns?
After sending your campaign, check the Campaign Performance section to review your open rates.