Because TIDAL is artist owned it means that the artists finally have a say in what they can deliver to fans. TIDAL has the unique ability to now bring experiences to fans that the artists have always wanted to create.
“Artist-owned” also means that the artists can work together to begin to build a new model, one that helps create a new and sustainable model for the future. Fewer and fewer bands are able to make a living and survive in the current climate. TIDAL is an alternative built to help correct that, and we hope that others follow suit. Our goal is to build a model that serves the greater good of music and artists.